Zen Caregiving Project supports professional, family, and hospice caregivers—individuals who are often overlooked despite being essential to the health and care ecosystem.

Through evidence-based mindfulness training, they help caregivers build emotional resilience, prevent burnout, and cultivate compassion in the face of stress, loss, and transition.

STCK Design partnered with Zen Caregiving Project to translate this critical mission into a clear and cohesive brand. Grounded in direct community engagement, we met with caregivers and facilitators to better understand their experiences and needs.

These insights informed a visual identity and communication system that reflect authenticity and calm, including a new style guide, social media templates, and an updated website.

The resulting brand strengthens Zen Caregiving Project’s ability to communicate with clarity and empathy—helping connect more caregivers with the tools and support they deserve.

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In Their Words

“The team at STCK has played an essential role in the successful execution of our strategy. Each member we have engaged with has been very responsive, supportive, and clear in their communications. I have been especially pleased with the design work they have done to build our brand visibility among the audiences we are trying to reach. They are not only professional and effective, they are also a lot of fun to work with.”

Roy Remer
Executive Director, Zen Caregiving Project, San Francisco

This project has helped contribute to the following SDG’s: