When we were introduced to Indigenous Energy Initiative (IEI), an Indigenous-led organization advancing solar energy in partnership with tribal communities, we immediately recognized the clarity and importance of their mission.

Our branding and web design process was guided directly by the Indigenous leadership of the IEI team. We developed a cohesive visual system in which every element—language, color, symbols, social content, and website structure—was crafted with intention and cultural alignment.

A core part of this work involved on-the-ground documentation. Our team joined IEI during two solar builds and various events to capture photo and video content, conduct interviews, and engage directly with community members. These field visits allowed us to understand local context, gather authentic narratives, and translate stories into clear and compelling digital communications.

The integration of branding, community-informed multimedia, and digital marketing contributed to significant growth in visibility and engagement, including millions of video views and more than $10k+ raised per month in online donations.

In Their Own Words

“So much to say about STCK Design. The first thing I’ll tell you is we wouldn’t be the organization we are. We wouldn’t have come this far. We wouldn’t be here at all if it weren’t for Kali and her team at STCK.”

Cheri Smith, President and CEO
Indigenous energy Initiative

This project has helped contribute to the following SDG’s: