Equal Rights for All
Equal Rights for All is a statewide campaign focused on protecting and strengthening fundamental rights for Oregonians. We partnered with the team to develop a visual identity that communicates the campaign’s urgency, inclusivity, and strategic direction.
Our work included designing a new logo, building a cohesive brand identity and style guide, and creating adaptable templates for social media, print materials, and digital outreach.
We also designed a website that clearly articulates the campaign’s goals and supports effective engagement, helping ensure its message reaches communities across the state.
Services Provided
• Creative Direction
• Logo Design
• Visual Styleguide
• Website Design
Client Impact
“Gender affirming care is still legal in Oregon, and Oregon law prohibits discrimination against people based on their gender identity or sex, including from healthcare providers. And with the Equal Rights for All Campaign, we have the opportunity to galvanize our community to explicitly affirm in our state constitution that every single Oregonian has the right to make our own decisions about our health and our bodies, without interference from politicians.”
Eri Andriola (they/them)
Litigation Manager at ACLU of Oregon
Sustainable Development Goals
This project has helped contribute to the following SDG’s:
