We partnered with Councilor Candace Avalos to develop a clear, adaptable brand that reflects both her bold leadership in local government and connection to Portland’s diverse communities.

Throughout our creative process we focused on three core attributes of confidence, clarity, and community grounding. This provided the foundation for a visual system that supports communications across multi-faceted issues, audiences, and platforms.

The resulting identity is structured, scalable, and easy to implement, giving her team the tools to communicate with consistency while maintaining a strong, trustworthy presence in civic spaces.

NETWORK COLLAB

Estefania Rivera, Logo, Graphic Design